Which Material Is Best for Your Industry?

Different pouch materials work better for different industries. Choosing the right fabric ensures your packaging feels aligned with your brand’s purpose, product weight, and customer expectations. Below is a clear guide showing which materials are best suited for each market.

Velvet / Velour — Ideal for Jewellery & Luxury Goods

Best for industries:

• Jewellery brands (rings, earrings, necklaces)

• Luxury accessories

• Premium gift sets

• Watch & collectible brands

Why:
Velvet delivers a premium, soft-touch finish that elevates perceived value and enhances the “luxury reveal” moment. It’s the top choice for brands wanting a prestige feel.

Satin — Ideal for Beauty, Skincare & Spa

Best for industries:

• Skincare & beauty brands

• Makeup & cosmetic launches

• Spa and wellness kits

• Bridal gifting

Why:
Satin’s smooth, glossy appearance makes it perfect for beauty and wellness brands seeking an elegant, refined presentation.

Cotton — Ideal for Lifestyle, Retail & Sustainable Brands

Best for industries:

• Lifestyle products & accessories

• Eco-friendly/sustainable brands

• Retail & boutique stores

• Subscription boxes

Why:
Cotton is natural, durable, and reusable. It supports a clean, down-to-earth aesthetic and reinforces sustainability messaging.

Canvas — Ideal for Corporate Gifting & Heavy Products

Best for industries:

• Corporate gifting programs

• Promotional merchandise

• Outdoor & lifestyle brands

• Products needing a stronger pouch (heavier items)

Why:
Canvas is structured and strong, offering excellent durability and a premium tactile feel for higher-weight items.