Your guide to materials, colours, sizing, logo finishing, and manufacturing best practices.

Choosing the right custom drawstring pouch is more than selecting a material—you’re designing a tactile brand experience. Whether you're packaging jewellery, beauty products, corporate gifts, or promotional items, the pouch becomes part of the unboxing moment and influences perceived value.

In this guide, we’ll walk through the key factors to consider when designing your custom pouch, based on real manufacturing insights and the most common questions we receive from global brands.

1. Define the Purpose of the Pouch

Before selecting materials or colours, ask a simple question:
What product is this pouch meant to hold?

Different industries have different standards:

• Jewellery: soft velvet, suede, microfiber

• Beauty / cosmetics: satin, organza, cotton

• Gift & event: linen, canvas, velvet, mixed materials

• Corporate gifting: premium satin, eco-friendly fabrics

Knowing the purpose helps determine:

• Size

• Thickness

• Lining (optional)

• Drawstring type

• Logo finishing

This saves time during sampling and ensures you get the feel you want.

2. Choose the Right Material

Material selection is one of the most important steps. At KOI Pouch, we can match or source any material based on reference photos or sample fabrics.

Popular pouch materials:

• Velvet / Velour – luxurious, soft, ideal for jewellery & premium products

• Satin – smooth, glossy, perfect for beauty & cosmetics

• Cotton – natural, durable, eco-friendly

• Canvas – heavier texture, suitable for events & gifting

• Microfiber – soft and protective, often used for accessories

• Linen – rustic and natural, popular for eco-brands

• Organza – transparent, light and elegant

If you're unsure what material fits your product, requesting a fast sample (1–2 days) is the best way to confirm.

3. Select the Correct Size

Size mistakes are one of the most common issues for first-time buyers.

Here’s a simple guideline:

• Add 2–3 cm to both width and height compared to your product

• Consider the pouch’s inner space after drawstring is tightened

• For bulky items, always test with a physical sample

If you have existing packaging, you can send measurements or photos—we can match them precisely.

4. Colour Selection and Branding

Colour plays a major role in perceived value.

Popular colour styles:

• Black / deep navy – luxury, premium, jewellery

• Ivory / beige – neutral, eco-friendly, natural brands

• Pastel tones – beauty, skincare, lifestyle

• Gold / silver accents – gifting & festive collections

We support full custom colours based on Pantone, fabric references, or brand guidelines.